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Colour technology

Colour Communication

It's one thing to specify a precise colour at the design stage of a product. It can be quite another to ensure that it remains exactly that colour throughout a sometimes long and international supply chain.

Effective colour communication throughout the supply chain is vital to success. 

VeriVide’s DigiEye system in particular ensures that even when those involved in colour management have to communicate across continents, they all share exactly the same colour data. And by using other VeriVide products as standard, they also ensure that everyone is viewing materials and products under exactly the same conditions.

The list of key stages that need to be involved in colour assessment can be surprisingly long. It’s also likely to feel long have a less certain outcome if VeriVide products are not used to ensure colour accuracy along the way.

For example, here is a list of the main processes a fashion garment typically goes through on its journey from designer to customer:

  1. The fashion designer creates a seasonal colour palette and a design brief. 
  2. The manufacturer makes to the brief using coloured fabrics, threads and fasteners – all sourced from different suppliers
  3. The dyer ensures precision colour matching and continuity. 
  4. The testing house tests for colour fastness, accuracy and matching. 
  5. The graphic designer uses the fashion designer's colour palette to create marketing concepts for consumer advertising. 
  6. The photographer matches transparency colour to the original design and proofs digital images. 
  7. The reproduction house converts the RGB image to a CMYK digital file. 
  8. The printer reproduces the digital file on to catalogues, packaging, posters etc. 
  9. The buyer selects the garment for in-store colour co-ordination. 
  10. The store displays the garment and its promotional materials. 
  11. The consumer buys the garment and is happy with the colour quality. He or she won't know, and need never know, how colour was managed through so many stages.

If the whole process has been rapid and problem-free because viewing conditions and colour data were standardised throughout, the chances are that VeriVide can chalk up another success!

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